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OFFICIAL LAUNCH COMING IN

YAIIUH IS A CHICAGO-BASED, URBAN STREETWEAR COMPANY THAT PROMOTES POSITIVITY IN THE NEGATIVE TIMES WE ARE SURROUNDED BY - FINDING THAT “LIGHT IN THE DARKNESS”. WE SEARCH FOR CREATIVE, UP-AND-COMING ARTISTS AND GRAPHIC DESIGNERS TO CREATE THEIR INTERPRETATION OF OUR COMPANY'S MANTRA TO SHOWCASE THEIR DEPICTION OF “LIGHT IN THE DARKNESS”. EVERY SO OFTEN, WE WILL INTRODUCE A NEW ARTIST TO DESIGN THE NEXT COLLECTION OF YAIIUH.